There’s Nothing Like the Smell of… Leather?

I present Instinct, the newest in the line of body spray, wash, and deodorant by Axe. With orange scratch marks adorning the containers, one can only guess that the aroma is vivaciously aggressive.

What is instinct supposed to smell like you ask? Nothing less than roundhouse kick to the olfactory system with leather chaps on. Perhaps you prefer the stinging sensation of your favorite leather whip- get’s your attention upon contact, but seconds after that, it feels good, real good.

You get my drift. Us guys can now smell like rich leather, which according to is the unmistakable scent of pure masculinity.

Is it just me or am I the only one that thinks leather isn’t particularly a desirable smell? I suppose I’ve had bad experiences.

For one, I got some nice Italian leather shoes for Christmas. I opened the box, and was really excited to use them at work. And then a few seconds later, the smell hit me. Rather, the PUNGENT leather aroma suckerpunched me in the nose. It was God-awful.

Not a problem right? This should wear off in a few days, right? So I wore them to work. Oh no, the smell didn’t go away. It was so strong it smelled like gasoline. A whole hell of a lot of gas. And luckily for me and everyone in the office, the source was strapped onto my feet for 8 hours!

It is now July, and those damn shoes still smell fresh off the cow. I believe it works 60% of the time, all the time.

But yet, I’m intrigued. I think I’ll have to try it out, for the sake of The Heap. Perhaps it will be our first product review? I’m almost out of Axe Vice Body Wash. I’ll have to give it a try next time. I’ll keep you updated.

And finally, Axe’s always spectacular ads. I first saw an ad for Instinct while listening to Pandora. The ad looked like this one:

Seductive. Not to mention a good, mysterious song. Now for a cute, funny commercial, claymation style:

Looks like the ads and intrigue worked. I’ll have to get some soon.

smallheap.jpg image by jmooser

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