Columbus Blue Jackets Unveil New Third Jersey

Steven Stamkos Curtis Joseph #31 of the Toronto Maple Leafs makes the save on Steven Stamkos #91 of the Tampa Bay Lightning on February 12, 2009 at the St. Pete Times Forum in Tampa, Florida. (Photo by Bruce Bennett/Getty Images) *** Local Caption *** Steven Stamkos;Curtis Joseph

The Heapmaster is a HUGE hockey fan. The Lightning have been tearing it up lately and I am finally making it to a game on Saturday! I can’t wait to finally return to The Forum. It’s been way too long.

I’m also a big fan of jerseys- histories, changes, additions. The big news today is that the Columbus Blue Jackets finally unveiled their third jersey. The concept of the third jersey has an interesting history in the NHL. The concept was most rampant in the 90’s  when it seemed that everyone and their mother was having a third jersey. (This seemed to usher in the “black era” in the NHL where EVERYONE tried to incorporate black into their color scheme)

The 90’s and early 2000’s were an experimental period for jerseys. Most concepts were horrendous, with giant alternate logos, crazy color schemes, and all sorts of abstract ideas. Here are some brutal ones:

The Dallas Stars had a classic one, nicknamed the “Mooterus” after the female reproductive system…

The Mooterus: NHL fans have a great sense of humor

The Anaheim (formerly) Mighty Ducks had a terrible one:

Display_image

Yes, this is a real jersey.

The Islanders might have faced copyright infringement charges.

Hey, isn't that the Gorton's fisherman?

The point is is that Thirds are historically bad, especially back in the day when a hockey jersey seemed to be a canvas for amateur designers. Thankfully, after the lockout, third jerseys took more of a throwback for most teams and less ostentatious and bizarre.

So here it is, the new Columbus Blue Jackets jersey:

This is third jersey perfection. I like the omission of red instead of using the usual color scheme for the team. It gives it more of a timeless look. The use of the circle crest is excellent, not to mention the use of the cannon as the main fixture of the logo.

A lot of the “leaking” information hinted at keeping a navy blue sweater. I wondered how this would work and be unique enough being that CBJ has a navy home jersey already! The attempt at delivering a tasteful “throwback-ish” distince sweater was wonderfully executed!

Kudos to the designers of this jersey!

2 Responses

  1. The mooterus is especially hideous. I could have designed something better during sculptorades or Senso-Sketch.

  2. Дисней и Пиксар отдыхают!
    Скоро ожидается пресс-конференция компании Д3 Медиа групп, где нам покажут
    до чего доросла российская анимация и что мы все-таки что-то можем.
    В планах, насколько я знаю, показать целых 2 анимационных полных метра. Один из них
    сделан по «Мастеру и Маргарите» Булгакова. Думаю, интересно взглянуть какого
    плана получатся фильмы, по Мастеру и Маргарите, на мой взгляд, пока не было
    хорошей визуализации.

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